AI Insights · Timothy · January 2023
Top 5 Fashion Games on iOS in Russia: Q4 2022 Performance
Discover the performance trends of the top 5 fashion games on iOS in Russia for Q4 2022, including key insights on downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 fashion games on iOS in Russia showcased varying trends in downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.
Love Fantasy: Match & Stories saw weekly downloads fluctuate, peaking at 14.8K in the week of October 24 and declining to 4.6K by the end of December. Weekly revenue for the game reached its highest at $223 in late October, with notable dips throughout the quarter, ending at $52 in the final week. Active users also exhibited a declining trend, from 15.3K in late September to 8.3K by the end of December.
Project Makeover maintained a relatively steady weekly revenue, peaking at around $6.1K in late October and closing the quarter at $5.1K. Downloads showed moderate fluctuations, with a high of 6.5K in early October and a slight increase to 5.8K by the end of December. Active users remained fairly stable, ranging from approximately 47.8K to 51.8K throughout the quarter.
Lily Diary experienced consistent weekly downloads, with a peak of 9.8K in mid-December. Revenue, however, saw a significant drop, starting at $59 in late September and falling to $24 by the end of December. Active users showed resilience, hovering between 65.3K and 77.2K, with a slight dip in mid-December before recovering.
Acrylic Nails! had a steady download trend, with notable peaks at 6.8K in late October and 6.1K in the final week of December. Revenue data was only available for part of the quarter, peaking at $69 in late October. Active users remained stable, fluctuating between 3.7K and 4.7K throughout the quarter.
Toca Boca Hair Salon 4 showed an increase in weekly downloads, reaching 7.4K in mid-November and ending the quarter at 6.5K. Revenue remained consistent, peaking at $168 in the last week of December. Active users also saw growth, starting at 11.6K in late September and climbing to 16.1K by the end of the year.
For more detailed insights and data, be sure to check out Sensor Tower.
